Mixed Messages and the Target Credit Breach

Email #1: 

"In addition, to guard against possible scams, always be cautious about sharing personal information, such as Social Security numbers, passwords, user IDs and financial account information." 

Email #2:

1. Go to: blah blah blah
2. Enter your activation code
3. Submit name, address, email
4. Create log-in, submit Social Security Number
5. Verify identity

hmmm...........